Electric Vehicles: A marketing gimmick or a step towards a sustainable future

As the world slowly shifts from fossil fuels to renewable energy in the 21st century, electric vehicles could be instrumental in our quest to become more sustainable. But are they a marketing gimmick or a step towards the future of sustainable transportation?

What do the numbers actually look like? What are the costs and the benefits? And how will it affect our future?

This article explores how electric vehicles fit into a sustainable transportation strategy.

What are the benefits of electric vehicles?

Electric vehicles or EVs are better for the environment than gas-powered vehicles. They reduce dependence on fossil fuels, and they're much quieter to drive than gas-powered vehicles. Also, the maintenance costs of an electric vehicle are typically lower than the maintenance costs of a gas-powered vehicle.

Electric cars also have a much lower carbon footprint than their gas-powered counterparts. An estimated 8.8 tons of greenhouse gases are emitted per year from a gasoline-powered car, while an estimated 4.4 tons of greenhouse gases are emitted from a battery-powered vehicle.

But still, gasoline-powered vehicles outnumber electric vehicles in the automotive market.

How do electric vehicles work?

An electric vehicle (EV) is a motor vehicle powered by electricity. Unlike hybrid vehicles, electric vehicles provide energy from electricity stored on board and do not use gasoline.

Electric vehicles come in different varieties, from plug-in electric vehicles (PEVs) to all-electric vehicles (AEVs).

Are electric vehicles a marketing gimmick or a step towards a sustainable future?

In terms of the marketing hype, EVs have received relatively little attention. However, they've exploded in popularity over the past couple of years. For electric vehicles to become mainstream, we need to see them as a viable energy solution.

For a product to become popular, you need the unique element that sets it apart from the other. In the case of electric cars, the unique factor that will set them apart will be higher battery capacities and extended driving range. Along with reducing a person's carbon footprint on the planet, EVs can help us attain a sustainable future.


Electric vehicles have their drawbacks, but in terms of sustainability, they are far superior to gasoline-powered cars. EVs are still in their infancy, but they're making headway as a viable means of transportation.